Kentucky Gentlemen Cigars

The existing Kentucky Gentlemen website was outdated and didn't effectively showcase the unique story and craftsmanship behind their products. The e-commerce experience made it difficult for customers to discover cigars that matched their preferences. For a company with such a distinctive product line and compelling family history dating back to 2005, the digital storefront needed to do more than just list products.

Delivered a complete modern redesign focused on storytelling and product discovery. The site leads with the Kentucky Gentlemen story, highlighting their unique position as one of the few American cigar manufacturers. The centerpiece is a sophisticated cigar filtering system—customers can browse by tasting notes, boldness level, flavor profile, and ideal pairings. This transforms shopping from scrolling through a list to a guided discovery process.