Lim & Carlson

The colored gemstone market operates differently from diamonds. While diamonds have established grading systems and retail channels, colored gemstones exist in a more opaque market. Exceptional sapphires, emeralds, rubies, and rarer stones are frequently traded through dealer networks or high-end auction houses that average consumers never encounter. The mission was to democratize access to quality colored gemstones without requiring industry connections.

Built a marketplace platform that supports both vendor sales and direct inventory. Qualified vendors can sign up, list their inventory, and reach customers they might not otherwise access. Product pages include detailed information gemstone buyers expect: origin, treatment status, measurements, certification, and high-quality imagery showing true color and characteristics. The design borrows from luxury auction house aesthetics while remaining approachable.